Recent Presentations

We often speak at industry events. Here are links to some of the best!

Multi Channel Madness - Lisa Maska at #FRDNY 2017 in New York

Game Changing Tests to Try Now - Vicki Viera at AFPNola 2017 in New Orleans, LA

The Data Made Me Test This... And it Worked! - Tiffany Neill at bbcon2016 in Washington, DC

What Great Marketing Looks Like: Our Favorite Nonprofit Marketing Tests of 2016 - Bryan Evangelista at bbcon2016 in Washington, DC

"Brother Can you Spare a Premium?" Moving Donors from a Transactional to a Philanthropic Relationship - Tiffany Neill at #NYNP2016 in New York

Keeping it Fresh! How to Continue Growing As a Mature Nonprofit - Bryan Evangelista at #NYNP2016 in New York

Mid-Level Magic: How to Conjure Upgrades from your Mass Market Donors - Lisa Maska at #Bridge16 in Washington, DC

30 Ideas in 60 Minutes: Your Hour of Creative Power — Lisa Maska at the Fundraising Day in New York #FRDNY

30 Direct Response Techniques, Tips and Tests You Should Try — Amy Sukol moderated DMFA Brown Bag Lunch event in DC #DMFA30Tips

What!?! You mean there's more to it than just writing copy for a fundraising email? — Tiffany Neill at #16NTC in San Jose

Who's Watching You? — Lisa Maska at #afpFC in Boston

HRC Helps Make History at the Supreme Court — Lesley Hostetter and Tiffany Neill at #DCNP2016 in Washington, DC

Beautiful Partnerships — Amy Sukol at #NYNP2015 in New York

Getting Your Board Onboard — Tiffany Neill at #Bridge15 in Washington, DC

Playing Nicely In the Sandbox — Lisa Maska at #Bridge15 in Washington, DC

MythBusters: Direct Response Edition — Lisa Maska at #frdny in New York

YES! You Can Turn Direct Mail Donors into Major Donors and Here's How — Tiffany Neill at #afpfc in Baltimore

A Donor Is Not an ATM: How to Inspire Donors Through Spectacular Stewardship and Cultivation — Lisa Maska at #DCNP2015 in Washington, DC

Don't Try This at Home: Direct Response Screw Ups You Can Learn From — Amy Sukol at #DCNP2015 in Washington, DC

Evolution Theory: How Market Impacts Acquisition Testing — Lisa Maska at 2014 DMA Nonprofit in New York 

Keeping It Fresh! — Bryan Evangelista at 2014 Bridge Conference

Who's Watching You? — Lisa Maska at 2014 Bridge Conference

What Should I Test Now? — Tiffany Neill at DMAW Breakfast Seminar, May 2014

Anatomy of a Breakthrough Control — Lisa Maska at DMANF Conference 2014

Game Changing Test to Try Now — Lynn Mehaffy & Amy Sukol at DMANF Conference 2014

DC Brown Bag Series: Year End Email Strategy Clinic with Lesley Hostetter

Measuring Results

Don't Test THAT ... Test THIS!

21 Hot Tips to Raise More Money (pdf)

How to Write An Appeal that Gets Results (pdf)

Integrated Fundraising, How To Use What You Already Know to Raise More Money (pdf)

Direct Mail Tests that are Making a Big Difference Now! (pdf)

Spectacular Donor Stewardship (pdf)

What's Working in Acquisition (pdf)

Story Telling: Engaging Donors with Stories About How You Are Using Their Money (pdf)

Direct Mail Tests that are Making Big Differences Now! (pdf)

Yes We Need More Donors!

Talking to your Board and Leaders about Investing to Build a Base of Individual Donors (pdf)

Replace Lost Revenue: Build a Reliable Funding Stream from Individual Donors (pdf)

Unlocking the Secrets of Integrated Fundraising (pdf)

Converging Channels – Our Evolving Mutlichannel Opportunity (pdf)

Addressing Message Challenges for Jewish Nonprofit Organizations (pdf)

Revamp Your Fundraising in Preparation for Economic Recovery (pdf)

What’s Working in Direct Response Fundraising - Acquisitions (pdf)

Keep the Acquisition Ideas Coming: List Optimization (pdf)

Mining for Gold: How to Use Donor Data to Drive Donor Value (pdf)

Mailing Smart in a Tough Economy (pdf)

More than Member Gifts! Other Ways to Raise Funds from Museum Members (pdf)

Moving Donors Up the Pyramid for Maximum Results (pdf)


In Focus

Lisa Maska presented with Josh Adler of the Actors Fund at #Bridge16 in the Supercharge Your Major Giving Track

 

Tiffany Neill presented with Ann Crowley of HRC at #16NTC in San Jose on the importance of keeping DUX (the Donor User Experience) top of mind when writing copy for an entire fundraising campaign.

 

Lisa Maska was at #AFPFC moderating the session, "Who's Watching You?" with Seth Perlman @SJPerlman and Art Taylor @WiseGiving — a must-see presentation that explored the issue of nonprofit accountability.