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An important part of making a decision about a fundraising strategy is gathering as much information as possible. The following can be valuable resources in your search for answers about your organization’s direct mail plans.

Association of Direct Response Fundraising Counsel (ADRFCO)
www.adrfco.org
ADRFCO is the national trade association of direct response fundraising agencies. It seeks to instill public confidence in philanthropy and nonprofit institutions by promoting ethical practices in our industry, educating the public about fundraising, and serving as a source of information about the issues that directly affect our profession.

Association of Fundraising Professionals (AFP)
www.afpnet.org
The Association of Fundraising Professionals (AFP) represents 26,000 members in 170 chapters throughout the United States, Canada, Mexico, and China working to advance philanthropy through advocacy, research, education, and certification programs.

Chronicle of Philanthropy
www.philanthropy.com
The Chronicle of Philanthropy is the newspaper of the nonprofit world. It is the No. 1 news source, in print and online, for charity leaders, fundraisers, grant makers, and other people involved in the philanthropic enterprise.

Direct Marketing Fundraisers Association (DMFA)
www.dmfa.org
The DMFA is the only professional association exclusively for direct marketing fundraisers. Since 1972, the DMFA has educated and connected individuals united by a common commitment to excellence and ethics in direct marketing fundraising for non-profit organizations. The DMFA’s mission is to enhance the professionalism of all those engaged in the business of direct marketing fundraising, and to promote good fellowship, cooperation and mutual interest among its members.

Direct Marketing Association of Washington (DMAW)
www.dmaw.org
The DMAW promotes the exchange of information among its members; encourages and supports the highest ethical business standards; promotes use and understanding of direct marketing; and encourages and supports the teaching and study of direct marketing in an academic environment, as well as through the association itself. With more than 1700 members, the Direct Marketing Association of Washington is the second largest regional direct marketing association in the US.

The Direct Marketing Association (DMA)
www.the-dma.org
The Direct Marketing Association (DMA) is the largest trade association for businesses interested in direct, database, and interactive global marketing, with about 4,700 member companies from the United States and 53 foreign nations on six continents. Founded in 1917, its members include catalog companies, direct mailers, teleservices firms, Internet marketers, and other at-distance marketers from every consumer and business-to-business segment — both commercial and nonprofit — as well as companies that provide supplies and services to marketers.

DM News
www.dmnews.com
DM News has been recognized for two decades as the "Newspaper of Record for Direct Marketers." It successfully utilizes Internet technology in its new Web site to provide enhanced delivery of the news; new editorial features; personalized home pages; a searchable Yellow Pages of Suppliers; a free, continuously updated Online Directory of Lists; a lively Classified section; and many other useful features for the direct and internet marketing community worldwide.

DMA Nonprofit Federation
www.the-dma.org/nonprofitfederation
Since 1982 the DMA Nonprofit Federation and its predecessor organizations have been aggressive and effective advocates for nonprofits in postal, regulatory, legislative, and accountability issues. It has led the way in professional education, networking, and the advancement of nonprofit issues. DMANF is the leading association for member organizations that use direct marketing media such as mail, telephone, and the Internet to communicate with donors, members, and the public.

Fundraising Success Magazine
www.fundraisingsuccessmag.com

The NonProfit Times
www.nptimes.com
The NonProfit Times is the leading business publication for nonprofit management. It is published 24 times a year and is read by over 85,000 full-time nonprofit executives around the country. Each issue is packed with hard hitting and useful business information on managing organizations more effectively.