DOROT

One of the greatest challenges in acquiring new donors can come when a long-standing, successful acquisition package begins to lose steam.  It is often very difficult to revive a mature acquisition program that has hit the wall.

Such was the case for DOROT, an organization that provides kosher meals and other services to homebound seniors in the New York metropolitan area.  After 15 years of successfully acquiring donors through the mail, this regional mailer needed a package that would cost-effectively bring in new supporters.

Lautman Maska Neill & Company met this challenge by crafting a package that focused on DOROT’s most tangible work – its feeding programs.  In addition to a powerful letter, the package contained meal tickets through which potential donors could indicate the number of elders they choose to serve through their donation.  The use of a sticker on the outer envelope (which donors are asked to affix to their choice of meal ticket) helped this package stand out in the mail.

This package was a success, increasing response rates by 30% and the average gift by 25% and breathing new life into DOROT’s fundraising efforts.