Campaign Planning

Before one letter goes in the mail, it is vital to determine the threshold at which the campaign will be considered a success. Based on the developmental audit, we’re able to make projections that lead us to determine the success threshold for the campaign. For organizations that are new to the mail, after a successful test we have the data we need to create three-to five-year projections that set realistic, achievable goals. For organizations already in the mail, we will formulate projections based on past performance and our vast experience with how organizations like yours are performing.