Our Staff

John McArdle, Account Supervisor
LJohn’s nearly 18 years of direct marketing experience have proven indispensable to the fundraising efforts of numerous organizations – including Habitat for Humanity, the Sierra Club, Democratic National Committee and Amnesty International. John has also led Planned Parenthood Federation of America’s national direct response program – giving him the perspective that both agency and client side bring to the direct marketing equation.

Building on his production base from the start of his career, he transitioned to account management, driving the strategy and creative on several clients – and then moved onto acquisition planning – researching, analyzing and selecting lists for prospect campaigns on a variety of clients.

After his stint as an acquisition planner, John was promoted to Vice President of Client Services for the San Francisco office of Adams Hussey & Associates.  With his expertise in production, list planning, testing, creative and fundraising strategy, he brings a unique and integrated perspective to each direct marketing challenge.

John graduated from the State University of New York/New Paltz with a major in Organizational Communication and a minor in Organizational Psychology. He has served in leadership roles and spoken at various educational conferences for industry organizations like the Direct Marketing Association and the AFP-DMAW Bridge Conference.

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