Our Ethics

“Do not just what is legal, but what is right.” 

That is the mandate for all Direct Marketing Association members. The DMA is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.

We proudly follow the DMA's Guidelines on Ethical Business Practice as well as the Guide to Transparency and Ethical Business outlined by ADRFCO.


industry involvement

Lautman Maska Neill & Company is an active participant in professional organizations within the direct response fundraising world, and we are a founding member firm of the Association of Direct Response Fundraising Counsel www.adrfco.org.