Lautman Maska Neill and Company

2025 Nonprofit Technology Conference
2025-04-16 - 2025-04-18 | Baltimore, Maryland
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April 16, 2025 – April 18, 2025
Join us at the 25NTC (2025 Nonprofit Technology Conference) in Baltimore, Maryland! This dynamic event is designed for nonprofit professionals eager to learn and connect around the power of technology in advancing social change. Featuring 140+ sessions, inspiring keynote speakers, and valuable networking opportunities, it’s the perfect space to grow your skills and make lasting connections. Whether you choose to attend in person or virtually, you’ll gain access to top-notch educational content and explore nonprofit tech solutions to support your mission​

2025 Meals on Wheels Texas Conference and Expo
2025-02-17 - 2025-02-19 | Austin, Texas
Action for Tomorrow: 2025 Meals on Wheels Texas Conference and Expo
Join us in Austin for a transformative experience to strengthen your network, share insights, and advocate for vital Meals on Wheels services. Don’t miss Advocacy Day on Tuesday, featuring training and a visit to the state capitol to meet key representatives. On Wednesday, wrap up with impactful sessions and inspiring keynote speakers. Together, let’s take action today for a brighter tomorrow!

2025 Fundraising Fundamentals
2025-02-05 08:30 - 17:00 (America/New_York) | Washington, DC
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Wednesday, February 5, 2025
8:30 AM – 5:00 PM
Join us and dive into the dynamic world of Fundraising Fundamentals: Introduction to Direct Response! Uncover the secrets of direct response fundraising, from mastering acquisition and retention strategies to inspiring donor upgrades. Expert panels will guide you through success metrics, sustaining impactful programs, and planning for major donor triumphs. Register today!

2024 Multi-Channel Mini-Con
2024-10-23 - 2024-10-24 | Washington, DC
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Wednesday, October 23, 2024
2:50 – 3:35 PM
BoysTown and Fundraise Up Case Study: Harnessing New Technologies and Platforms for Digital Fundraising
In this session, we’ll explore the latest advancements in digital fundraising and how emerging technologies can transform online giving. We’ll present a case study featuring Boys Town, detailing their journey to revitalize their online giving experience. Confronted with outdated technology, Boys Town upgraded its platform to better meet donor needs, significantly boosting conversion rates, driving significant increase in donation volume and recurring donors. We’ll also discuss how the new platform was chosen for its ease of implementation and innovation, demonstrating how even non-technical staff can manage and enhance the donor experience effortlessly. Join us to discover how these advancements can revolutionize your fundraising efforts.

Speakers:

Jasonea Shockey
Director of Digital Marketing
BoysTown

Ajay Chidrawar
Chief Customer Officer
Fundraise Up
Moderator:
Jean Qiao
Digital Account Manager
Lautman Maska Neill & Company
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Thursday, October 24, 2024
9:05 – 9:50 AM
Giving Tuesday & RKD Group Giving Pulse Field Guide

Speakers:

Samir Khan
Director of Research
Giving Tuesday

Jenn Thompson
Senior Vice President, Digital Strategy
RKD Group
Moderator:
Megan Buchheit
Senior Digital Account Manager
Lautman Maska Neill & Company
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Thursday, October 24, 2024
10:40 – 10:50 AM
The Unique Strengths of DRTV and Connected Television for Nonprofits

In this session you’ll see how the proliferation of so many unique channels have driven TV entry level costs down and driven audience selection options up. You’ll learn how you can reach over 1,000,000 highly targeted households with a full two-minute compelling story for under $15,000. Compare that to the cost of a million-piece mail package. Attendees will see how effective DRTV creative closely parallels direct mail in structure and strategy. Many newcomers to TV find it to be a storyteller’s ultimate playground, letting them tell their organization’s story far more persuasively using pictures that move, words that are spoken, embellished with music that creates a conducive mood.
Speakers:

Ron Guberman
President
Media Reactions, Inc.

Moderator:
Megan Buchheit
Senior Digital Account Manager
Lautman Maska Neill & Company

Rising Leaders Summit 2024
2024-10-17 | Philadelphia, PA
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Thursday, October 17, 2024
We are proud sponsors of this year’s TNPA Rising Leaders Summit! Join nonprofit professionals for a day of inspiration, networking, and professional growth. Designed for midlevel managers and future executives, the event blends peer discussions and expert speakers to help participants enhance their leadership, strategic planning, and team-building skills. Attendees will also gain facilitation tools to foster engagement and innovation within their organizations.

2024 Meals on Wheels Annual Conference & Expo
2024-08-12 - 2024-08-15
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August 12-25, 2024
We are excited to be attending the Meals on Wheels Annual Conference & Expo! This incredible event provides a unique opportunity to connect with one another, enrich yourselves professionally, and gain actionable insights and skills that will not only advance and support your organizations but also increase your community impact. Since 1974, Meals on Wheels America has been bringing together leaders for an annual gathering like no other. Don’t miss out!

2024 Bridge to Integrated and Marketing Conference
2024-07-31 - 2024-08-02 | Washington, DC
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Wednesday, July 31, 2024
10:00 AM – 4:00 PM
Copywriting Clinic for Direct Response Fundraisers
Great fundraising copy is both an art and a science. In this pre-conference workshop, you’ll learn to craft, edit, and direct winning copy. We’ll cover successful on and offline copy elements, effective review and editing, and ethical guidelines. Small groups will practice real-time editing. We’ll also focus on specialized copy for renewals, planned giving, monthly giving, and capital campaigns. The second part of the day will focus on collaborating with fundraising partners, including working with copywriters and improving nonprofit-agency relationships. Gain skills to immediately boost your direct-response fundraising effectiveness.

Learning Objectives

Understand what makes strong fundraising copy for both on and offline direct response efforts and how to review and edit copy successfully.
Discern how to craft messages for different types of fundraising appeals including renewals, planned giving, capital campaigns, and monthly giving.
Discover how to work effectively with copywriters, agencies, and organizations to craft winning fundraising copy together.

Speakers

Amy Sukol, CFRE
Principal
Lautman Maska Neill & Co.

Rayna Clarke
Senior Account Manager
Lautman Maska Neill & Co.
Vicki Viera
Vice President
Lautman Maska Neill & Co.

Wednesday, July 31, 2024
10:45 – 11:20 AM
The Power and the Pitfalls of a Sweepstakes

Want to create a new revenue stream? Join us to explore the power and pitfalls of fundraising sweepstakes. Learn from the National Park Foundation’s successful Explore More Sweepstakes, launched in partnership with Subaru of America. This 2-month campaign raised over $1.5 million and attracted 18,000 new donors through digital and direct mail efforts. We’ll focus on the digital tactics, such as email and ads, that drove success.
Even without a car to offer, you can build your own sweepstakes campaign. We’ll cover planning, scalable budgeting, marketing strategies, and lessons learned. Finally, we’ll discuss engaging your new donors long-term. As data enthusiasts, we’ll share insights from our numbers, highlighting successes and pitfalls.

Learning Objectives

Plan and launch their first sweepstakes, covering budgeting, legal considerations, audience selection, data tracking, and donor service.
Build a marketing plan to reach new donors and engage non-responders using email, digital ads, and their website.
Define a communication plan for new donors, including building and managing a responsive sweepstakes list to create a new revenue stream.

Speakers

Sean Wagman
Digital Account Manager
Lautman Maska Neill & Co.

Mo Gallo (she/her/hers)
Associate Director, Digital Engagement
National Park Foundation
Jonathon Skavroneck (he/him/his)
Strategy Director
Chong + Koster

Wednesday, July 31, 2024
1:30 – 2:05 PM
1 Digital Audit + 4 eCRM Demonstrations + 2 Years = An Amazing Migration
In this session, give a front-row seat to the before, during, and after of the Marine Corps Heritage Foundation’s eCRM (email/fundraising platform)migration. Feel the pain of their disconnected systems before migrating; admire their project management prowess as they explore, interview and onboard their new email and fundraising platform. And, most importantly, fall in love with the successes and stats in the two years on their new eCRM.

Learning Objectives

Recognize that small/medium non-profits deserve integrate digital fundraising and email tools and that those tools are available to everyone!
Create compelling arguments and advocate for their non-profit to explore new email and fundraising digital platforms to improve their digital programs.
Develop a complete action plan and act as project manager for their organization’s digital platform migration.

Speakers

Lindsey Twombly
Digital Account Director
Lautman Maska Neill & Co.

Sara Hogan
Senior Development Manager
Marine Corps Heritage Foundation

Thursday, August 1, 2024
8:45 – 9:45 AM
Expect the Unexpected: How to Prepare for Emergency Response Fundraising
Fans of Big Brother know Julie Chen Moonves’ catchphrase, “expect the unexpected,” which is crucial for emergency response fundraising. When disaster strikes, getting your message to donors quickly is vital to raise money and stay ahead of others. Success hinges on preparation (response plans), communication (internal and external), and evolution (learning from each emergency). In this session, you’ll hear from Doctors Without Borders and another nonprofit about their emergency fundraising strategies, including the tactics used during the crisis and post-crisis efforts to sustain success.

Learning Objectives

How best to prepare for emergencies before they happen, and what plans could be put in place to help jump into action as quickly as possible.
About the tools and resources, along with ideas and techniques, that will help execute and implement an emergency response plan.
About the strategy and creative that is most effective during an emergency response situation

Speakers

Bryan Evangelista (he/him/his)
Executive Vice President
Lautman Maska Neill & Co.

Gemma Smart
Senior Marketing Manager, Direct Mail
Doctors Without Borders/Médecins Sans Frontières (MSF)

Friday, August 2, 2024
11:30 AM – 12:30 PM
30 Ideas That WOWed Us!
Are you feeling as if you’ve seen in all? That there isn’t a new fundraising idea out there? In this fast-paced, jam-packed session you’ll hear from 3 industry veterans who lead 3 different independent fundraising agencies. To say they’ve seen hundreds of fundraising emails, direct mail packages, online ads, text messages, scripts for phone calls and on the street canvassing would be an understatement. You’ll discover 30 different fundraising campaigns that they’ve seen in the last few years that amazed and impressed. And, you’ll see how these three “friendly competitors” became life-long friends to remind you what a great thing it is to be a fundraiser. What better way to end your Bridge experience!

Learning Objectives

Fresh, creative ideas to test in their own fundraising programs. Whether they are from a small non-profit or an international organization with hundreds of offices, they’ll find an idea they can test.
Great ideas to test in every channel! From phone to digital, mail to canvass – if they are stuck for new ideas, this will be a great way to get energized.
Innovative ways to reinvigorate old controls – whether they have to change something because the paper isn’t available or they’ve seen results fall off, they will see some new approaches to old standards.

Speakers

Tiffany Neill, CFRE (she/her/hers)
Partner and Owner
Lautman Maska Neill & Co.

Allison Porter
President and Owner
Avalon Consulting

Mwosi Swenson (she/her/hers)
President & CEO
Mal Warwick Donordigital

Creative Day 2024
2024-05-22 | Washington, DC
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Wednesday, May 22, 2024
9:45 – 10:45 AM
Engaging Creative That Got Results?

This is your chance to enhance your fundraising strategies and achieve greater success! Throughout the session, you’ll learn invaluable techniques to improve your results through creative design, gain inspiration for impactful copy techniques, and leave with a plethora of testing ideas for your next fundraising campaign. Don’t miss out on this opportunity to elevate your fundraising game and drive meaningful change.
Speakers

Robin Perry
Vice President Design & Corporate Marketing
Lautman Maska Neill & Co.
Cailtin Toynbee
Deputy Director, Membership
Human Rights Campaign

1:00 – 2:15 PM
What’s Working in Digital Creative?
This roundtable session is your key to unlocking the latest strategies and tactics driving digital fundraising success. Gain insights into the most effective approaches, learn about emerging trends, and walk away with actionable ideas to elevate your digital creative efforts.
Speakers

Dana Kunkel
Design Director
Lautman Maska Neill & Co.

List Bazaar 2024
2024-05-09 | Sterling, VA
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Thursday, May 9, 2024
10:10 – 10:55 AM
Triple Threat Case Study: Doctors Without Borders

Speakers

Bryan Evangelista
Executive Vice President
Lautman Maska Neill & Co.
Andrew Giffen
Principal
CELCO
Kelly Leech
Principal
CELCO

11:45 AM – 12:00 PM
List Bazaar Power Hack #1:
Where’d They Come From? Matching Back Online Donors to Direct Mail Campaigns
Speakers

Margaret Romig
Account Director
Lautman Maska Neill & Co.

2024 Meals on Wheels Texas Conference and Expo
2024-05-06 - 2024-05-08 | Fort Worth, TX
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Monday, May 6 – Wednesday, May 8, 2024
Join us for the highly anticipated Meals on Wheels Texas Conference and Expo! This annual gathering serves as a premier platform for professionals, volunteers, and stakeholders to come together, share insights, and explore innovative strategies for enhancing the delivery of essential care and support to seniors. Whether you’re a seasoned advocate or new to the field, this event offers unparalleled opportunities for learning, networking, and collaboration.

DMAW Sustainer Day 2024
2024-03-20 09:30 - 17:00 | Washington, DC
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Wednesday, March 20, 2024

Join us for Sustainer Day, DMAW’s highly anticipated annual event! Featuring keynote presenter Dave Raley from Imago Consulting, an expert in Sustainer Fundraising and host of the popular Purpose and Profit Podcast, this year’s event promises invaluable insights.
The full-day program includes sessions on leveraging data and analytics for targeted prospecting, innovative approaches across multichannel media, and maximizing sustainer retention through technology and streamlined processes. Don’t miss out on this opportunity to enhance your sustainer fundraising strategies!

Nonprofit Fundraisers Symposium
2024-03-20 - 2024-03-22 | Washington, DC
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March 20, 2024 – March 22, 2024
Get ready for an exhilarating experience! Join professionals with 10+ years in fundraising and marketing and dive into dynamic discussions on crucial questions within the nonprofit industry. Uncover groundbreaking opportunities at the intersection of technology and philanthropy with sessions like ‘AI Opportunities for Nonprofits’ and ‘Future-Proofing for a Historic Transfer of Wealth.’ Brace yourself for fresh insights from both in and outside experts. Secure your spot today!

The Nonprofit Alliance Foundation: Career Day
2024-01-12 10:30 - 13:00 | Virtual
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Friday, January 12, 2024
10:30 AM – 1:00 PM
Join fellow university students and interns for an inspiring event focused on nonprofit careers. Hear firsthand from industry professionals about the day-to-day realities of being change agents in the social good sector. Gain insights into building a career in areas such as equity, social justice, climate change, and more. Explore diverse roles, from marketing to IT, and walk away with tools to find your ideal nonprofit career. Engage in exclusive one-on-one meetings with speakers for personalized advice and participate in a student town hall to discuss pressing issues.

DMAW Best of Direct 2023
2023-11-29 | Washington, DC
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Wednesday, November 29, 2023
4:30 – 7:30 PM
DMAW Best of Direct 2023
Join DMAW and the DMAW Educational Foundation at this year’s Best of Direct Celebration! From the Hall of Leaders award to our DMAW Board Superhero, reserve your spot now and take part in this annual tradition as we recognize some of our many direct marketing leaders.

Multi-Channel Mini-Con
2023-10-18 - 2023-10-19 | Washington, DC
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Wednesday, October 18, 2023
1:05 – 2:05 PM
All-Star Panel: The Past, Present, and Future of Multi-Channel Fundraising
Join us for an enlightening discussion led by a powerhouse lineup of industry experts. Together, we’ll unravel the dynamic journey of multi-channel fundraising, exploring its roots, current trends, and the exciting future that lies ahead. Get ready to gain invaluable insights that will shape your fundraising strategies. Don’t miss this opportunity to learn from the best in the business!

Panelists
Amy Sukol
Principal
Lautman Maska Neill & Company

Mary Getz
Principal & Founder
MESG Marketing

Tim Kachuriak
Chief Innovation and Optimization Officer
NextAfter
Chris Pritcher
CEO
RKD Group

2023 MAXI Awards Ceremony
2023-09-28
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September 28, 2023
We are excited to be attending the 2023 MAXI Awards Ceremony. So, mark your calendars, set your reminders, and prepare for an evening of celebration and inspiration at the 2023 MAXI Awards on September 28. We can’t wait to see you there, as we come together to applaud the outstanding achievements of our industry’s best and brightest!

2023 Meals on Wheels Annual Conference & Expo
2023-08-16 - 2023-08-19
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August 16-19, 2023
We are excited to be attending the Meals on Wheels Annual Conference & Expo at booth #311! This incredible event provides a unique opportunity to connect with one another, enrich yourselves professionally, and gain actionable insights and skills that will not only advance and support your organizations but also increase your community impact. Since 1974, Meals on Wheels America has been bringing together leaders for an annual gathering like no other. Don’t miss out on this chance to be surrounded by the breathtaking beauty of Phoenix, AZ, and participate in a conference filled with valuable opportunities!

2023 Bridge to Integrated and Marketing Conference
2023-08-02 - 2023-08-04 | Washington, DC
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Thursday, August 3, 2023
4:00 – 5:00 PM
Back by Popular Demand!
Hear from three industry all-stars the “30 Ideas That WOWed Us”!
Are you feeling as if you’ve seen in all? That there isn’t a new fundraising idea out there? In this fast-paced, jam-packed session you’ll hear from 3 industry veterans who lead 3 different independent fundraising agencies. To say they’ve seen hundreds of fundraising emails, direct mail packages, online ads, text messages, scripts for phone calls and on the street canvassing would be an understatement. You’ll discover 30 different fundraising campaigns that they’ve seen in the last few years that amazed and impressed. And, you’ll see how these three “friendly competitors” became life-long friends to remind you what a great thing it is to be a fundraiser. What better way to end your Bridge experience!

Learning Objectives

fresh, creative ideas to test in their own fundraising programs. Whether they are from a small non-profit or an international organization with hundreds of offices, they’ll find an idea they can test.
great ideas to test in every channel! From phone to digital, mail to canvass – if they are stuck for new ideas, this will be a great way to get energized.
innovative ways to reinvigorate old controls – whether they have to change something because the paper isn’t available or they’ve seen results fall off, they will see some new approaches to old standards.

Speakers

Tiffany Neill, CFRE (she/her/hers)
Partner and Owner
Lautman Maska Neill & Co.

Allison Porter
Co-Founder & President
Avalon Consulting

Mwosi Swenson (she/her/hers)
President & CEO
Mal Warwick Donordigital

Friday, August 4, 2023
9:05 – 10:05 AM
Boost Your Fundraising Program with Texting
As the number of people using cell phones continues to skyrocket, texting has emerged as a critical platform for direct communication. Join us for a session with the Human Rights Campaign and Reading Is Fundamental, one who has been leveraging the immense power of texting for over a decade to connect with supporters and drive tangible results, and one who started a vibrant texting program from scratch. This presentation will equip nonprofits of all sizes with the tools and inspiration needed to harness the potential of this rapidly expanding channel, driving meaningful change and raising money for organizations. Don’t miss this opportunity to unlock the full potential of text messaging for your cause!

Speakers

Jean Qiao (she/her/hers)
Digital Account Manager
Lautman Maska Neill & Co.

James Servino
Director, Digital Fundraising and Mobilization
Human Rights Campaign
Laura Rahman
Senior Director of Annual Giving
Reading Is Fundamental

AFP Fundraising Day in New York
2023-06-16 | New York, NY
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Friday, June 16, 2023
3:50 – 5:00 PM
60 Tests in 60 Minutes
Stumped on what to test in an upcoming campaign or simply curious about what other nonprofits are trying in their direct response programs? In this fast-paced session, we’ll pull back the curtain on simple and complicated tests, from package formats and messaging to creative and segmentation. You’ll leave with dozens of ideas that you can use to increase average gift size, boost response rates, and reduce costs for your program.
You’ll learn:

Dozens of testing ideas to inspire your next campaign
Simple messaging tweaks to increase results
Information on which promising tests didn’t move the needle

Speakers

Rayna Clarke
Account Manager
Lautman Maska Neill & Co.

PK Drago
Account Manager
Lautman Maska Neill & Co.

Farra Trompeter
Co-Director, Worker-Owner
Big Duck

DMAW Creative Day
2023-06-15 09:00 - 16:30 | Washington, DC
The Creative Revolution From AI to Z
Join us for this full-day, in-person conference to network with your peers and hear from top creative professionals in fundraising and direct marketing. This year’s event features Round table discussions on a topics such as creative for digital advertising, mid-level giving, what’s working in acquisition and more! There will also be sessions on the donor journey and how to actually use AI to help jump start the creative process.
BONUS: bring your latest messaging challenge for a one-on-one consultation with a seasoned copy or design expert.

Meals on Wheels Texas Annual Conference
2023-05-08 - 2023-05-10
Join Us at the 2023 Meals on Wheels Texas Conference and Expo!
Monday, May 8 – Wednesday, May 10, 2023
Isla Grand Beach Resort // South Padre Island

Don’t miss our session:
Wednesday 9:00 a.m. – 10:15 a.m.
Breakout Session #1: Fundraising in a New Economy – How to Find More Donors and Raise More Money in an Evolving Fundraising World
Lisa Maska, CFRE Partner and Lynsey Gallagher, Vice President, Accounts & Co-op

Production Day
2023-04-27 | Manassas, VA
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Thursday, April 27, 2023
9:25 – 10:00 AM
The Pre-Production Process
Everything you need to know to kickstart the creation of your direct mail campaign, positioning it for success as it rolls through the process. We’ll begin with scheduling and finish with final art ready to send to a printer, touching on direct mail best practices and why it’s critical to involve your production partners from the start.

The importance of communicating with all parties.
Navigating schedules in the current production environment.
What your Production person needs to know — and why.

Speakers

Pat Dobson
Production Director
Lautman Maska Neill & Co.

Michelle Johnston
Senior Manager Strategic Development
Production Solutions

2023 Meals on Wheels California Conference
2023-04-23 - 2023-04-26 | Sacramento, CA

23NTC Nonprofit Technology Conference
2023-04-12 - 2023-04-14 | Denver, CO
JOIN US
April 12, 2023
12:45 pm-1:15 pm MT
Texting for Equality with HRC

For over a decade, the Human Rights Campaign has been using the power of text to connect with its base of supporters to create real change and raise money. In this case study, you will walk away with knowledge about how a broadcast text program can help you with local advocacy, national rapid response outreach, get out the vote efforts, and raise money at key moments.
Participants will leave this session with an understanding of how they too can use the power of broadcast texting to support their mission, raise awareness, and money.

Who should attend?
Folks who want to learn about SMS best practices.

First learning outcome
Participants will learn how to use broadcast SMS to raise money.

Second learning outcome
Participants will learn how to use broadcast SMS in rapid response moments.

Third learning outcome
Participants will learn how to use broadcast SMS to turn out voters.
Speakers

Jean Qiao
Senior Digital Account Executive
Lautman, Maska, Neill & Co.

James Servino
Director, Digital Fundraising and Mobilization
Human Rights Campaign

REGISTER TODAY

DMAW: Direct Response Fundamentals DM101
2023-03-23 08:30 - 16:30

FREE WEBINAR: Planned Giving Beginning to End
2023-03-14 14:00 - 15:00
Planned Giving: Beginning to End
Legacy gifts don’t just fall out of the sky! It takes coordinated effort to uncover and cultivate leads for your Planned Giving program. Whether you are just starting or have a well-developed Planned Giving strategy already in place, this sessions will provide you with plenty of resources and ideas that fit into any budget.

During this webinar we’ll cover:

The ins and outs of Planned Giving: beginner, intermediate, and advanced options for building, maintaining, and advancing your Planned Giving program
Data strategies: which donors should you target?
Moving beyond the will: the ever-important “other ways to give”

Speakers:

Marie Kosanovich, Vice President, Accounts Lautman Maska Neill & Company
Emma Taylor, Solutions Architect, EveryAction/Bonterra
