Rayna has broad experience in direct mail fundraising — from strategy and messaging to data segmentation and production management — and is passionate about bringing the donor to the heart of the mission. As Account Manager, Rayna is responsible for executing integrated fundraising campaigns for Doctors Without Borders (MSF), The ALS Association and VNS Health.

Before joining Lautman in 2020, she worked for almost a decade at Tripi Consulting Associates. There, she managed direct response programs and wrote digital and mail copy for esteemed organizations including Orbis International, Action Against Hunger, Fountain House and Global Fund for Women.

She is a long-time member of the Direct Marketing Fundraisers Association and since 2014 has been closely involved in Fundraising Day in New York, where she has presented, served on the marketing committee and co-chaired the direct response track.

Rayna holds a bachelor’s degree from Wheaton College (MA) in Hispanic Studies and English, with a concentration in creative writing. She is a life-long resident of New York’s Hudson Valley, where she volunteers with several local organizations that focus on food access, land conservation and education. In her free time, Rayna practices parkour and salsa dancing, hikes the Shawangunk Ridge and works on a personal project to read a book from every country in the world.