Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
& Into the Future
An essential element of Lautman Maska Neill & Company? We celebrate the “&.” Each mission of every nonprofit we serve becomes an opportunity to learn more. Every talented staff member brought... Read more »
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New & Noteworthy
Lautman Speaks
2026 Edition: 30 Wow! Ideas
Think you’ve seen it all in fundraising? Ready for a wave of fresh inspiration? Join three industry veterans from independent fundraising agencies as they return with the 2026 edition of...
Lautman Speaks
3.2.1. LAUNCH a Sustainer Acquisition Program
We all know that channel and audience diversification are critical to expanding and evolving a mature direct response program. But how do you get leadership to accept the investment required...
Lautman Speaks
Momentum that Lasts: Turning Moments of High Engagement into Long-Term Support
Every organization dreams of a moment when public attention – and donor interest – suddenly skyrocket. But what happens next? How do you prepare for that surge, capture the opportunity...
Company News
& Into the Future
An essential element of Lautman Maska Neill & Company? We celebrate the “&.” Each mission of every nonprofit we serve becomes an opportunity to learn more. Every talented staff member brought...
Lautman Thoughts
Lautman’s Top Six Take-Aways from the 2026 M+R Benchmarks Study
The M&R Benchmarks Study is always chock-full of information that helps us better understand our digital programs – and this year was no different. The 2025 data underscored that donors are...
Company News
Webinar: What Donors Are Saying
If you’ve ever sat in a board meeting fielding the question, “What are our donors thinking right now?” — you’re not alone. That’s why, earlier this year, Lautman Maska Neill & Company, and our longtime research partner LJR Custom Strategies, set out...
Lautman Speaks
As Easy as 123: How to Launch an SMS Program with Engaging Networks
You’ve likely heard about the value of incorporating SMS into your fundraising and advocacy programs, but the options might seem overwhelming, and it can be difficult to know where...
Company News
Lautman Takes Home Three Maxi Awards
Lautman Maska Neill & Company is proud to celebrate another incredible year at the 2025 Direct Marketing Association of Washington’s “Marketing Award for eXcellence and Innovation” (MAXI) Awards in...
Lautman Speaks
Moving Forward in an Uncertain Environment
It seems like every day, the nonprofit landscape is changing, constantly impacted by the economy and administration. Our very own Bryan Evangelista partnered with Lizzie Russell, from Streetlight Digital,...
Company News
Key Bridge Conference Insights
As we reflect on everything we learned at this year’s Bridge Conference, there is one thing that stands out: We are part of a powerful community of fundraisers and marketers...
Lautman Speaks
30 Minutes of “WOW” 2025 Edition
The “independents,” Tiffany Neill, Allison Porter and Mwosi Swenson have each been in this business for more than 25 years, and their friendship goes back almost that far. Needless...
Lautman Speaks
Ready When It Counts: Optimizing your Fundraising Program to Maximize Big Moments
Check out this powerful case study about being ready in critical moments presented by Angela Nothdurft along with Madeleine Durante from the ACLU and learn how the ACLU prepared for...
