Melissa Lancaster

Senior Account Executive

 

Hamburg, Arkansas

Account

University of New Orleans, Bachelor of Science in Marketing & Business Administration

Sensory Inclusive Certification by Kulture City

Melissa joined Lautman in 2021 bringing with her more than 16 years of nonprofit fundraising experience. Throughout her career, she has assumed leadership roles including the design and implementation of strategic, marketing and fundraising plans, program and project management, recruitment and supervision of personnel, written and verbal communications and presentations and cultivation of constituency relationships. As Senior Account Executive at Lautman, she is excited to put this experience to use in support of the missions of Heifer International, House of Ruth and JDC.

Prior to joining Lautman, Melissa managed The National WWII Museum’s robust direct marketing program, which during her tenure raised more than $120 million for the Museum. She also oversaw the Museum’s onsite Membership program which more than tripled in revenue and stabilized member conversion.

Melissa is a graduate of the University of New Orleans with a Bachelor of Science in Marketing and Business Administration. She has been a member of the Direct Marketing Association since 2011, American Alliance of Museum member since 2014 and member of the Association of Fundraising Professional since 2015. In her spare time, Melissa loves reading, cooking, serving her church community, and spending time with her husband, William, their family and friends and their two dogs – Jake (Yorkshire Terrier) & Zeke (Schnauzer).