Vicki Viera

Vice President


As Vice President, Vicki manages the direct marketing campaigns for Heifer International, the Marine Corps Heritage Foundation, Planned Parenthood of Metropolitan Washington and Point Foundation. Vicki is always looking for ways to improve the donor experience (and revenue!) by developing creative, multi-channel strategies. She firmly believes one size does not fit all, and expertly balances data analysis, creative problem solving and outside the box thinking to build tailored direct response programs that stand the test of time.
Before joining Lautman Maska Neill & Company in 2008, Vicki worked as a Development Associate and Database Administrator at The Calhoun School in Manhattan. There, she worked closely with board members and parent and alumni volunteers on a variety of fundraising endeavors including the Annual Fund, Capital Campaign and the Annual Auction Benefit. She also oversaw gift accounting, reconciling and reporting.
In addition to her professional work in fundraising, is also active with the New Orleans chapter of AFP, including co-chairing its 2021 Conference. In addition, Vicki has served on the Board of Directors of the Association of Direct Response Fundraising Counsel (ADRFCo) as well as the Board of Governors for Westover School in Middlebury, CT.
Vicki graduated from Tulane University with a dual degree in Marketing and Spanish Literature. In her free time, she enjoys living in New Orleans, and fulfilling her goal of visiting all of the U.S. Presidential Libraries.