2015 Package of the Year Awards Announced
Washington, DC, June 2015
Lautman is proud to announce that the United States Holocaust Memorial Museum’s Annual Fund Launch package was runner up in the Mid-Level Renewal category of the Direct Marketing Fundraisers Association’s 2015 Package of the Year Awards awarded June 3rd at the Yale Club in New York city.
“We created this high-touch mini-proposal package to inform generous donors about the ongoing need for funds to support important Museum programs” said Tiffany Neill. The package mailed out in a striking rich black 9×12″ envelope.
The package supports the greater mission of the Holocaust Museum: to advance and disseminate knowledge about this unprecedented tragedy; preserving the memory of those who suffered; and encouraging visitors to reflect upon the moral and spiritual questions raised by the events of the Holocaust as well as their own responsibilities as citizens of a democracy.
As part of a comprehensive $540 million campaign, this highly personalized, eye-catching package raised 152% more revenue than ever before — with an incredible $5,156 average gift!
The prestigious DMFA Package of the Year award gives DMFA members the opportunity to show off their best direct mail and email fundraising efforts. Read the complete list of this year’s winners.