Industry Articles
Industry Articles
DMAW Advents: Data-driven Decision-making is Paramount
At the risk of stating the obvious, this past year has taught us the supreme importance of clean data. It was always going to be difficult to maintain the giving...
Industry Articles
DMAW Advents: Meet the MAXI Commitee
Direct mail jokes don’t need much setup: It’s all in the delivery! And deliver is what we do as an industry — not just with direct mail, but across all...
Industry Articles
Lautman’s DEI Journey
NEWSLETTER, April 2023 One of our core beliefs at Lautman Maska Neill & Company is that the success of our company is dependent on the diversity of our staff,...
Industry Articles
The Development Waiting Game
Walking through one of those home stores where the reigning decorating theme is “small wooden signs for your wall,” this one might sound familiar …“Being an adult means constantly saying...
Industry Articles
When a Woman Is “The First,” Can She Also Be “The Best”?
I struggle when I write about Women’s History month. While I love the opportunity to honor the women who stand out in the history of our industry (particularly my mentor...
Industry Articles
Recurring Gifts — If You Don’t Ask, You Won’t Recieve
Predictable, dependable revenue sources are vital to many nonprofits. Organizations that have invested in building a sustainer program are grateful to have that steady monthly revenue to count on —...
Industry Articles
DMAW WEBINAR: Fundraising in the Middle of a Pandemic
Nonprofit organizations across the country are grappling with the numerous implications of the COVID-19 pandemic on their current and future fundraising efforts. Everyone has numerous questions including: How should fundraisers...
Industry Articles
We entered muggles. We left magicians.
I think it was Dumbledore who once said, “Magic is best taught in the morning.” In truth, I’m not sure he said this. But morning was the perfect time for...
Industry Articles
The Magic Your Organization Needs
So often, the situation is the same: you’ve worked hard to acquire loyal, valuable donors. They receive a great series of appeals each year that use innovative strategies and best...
Industry Articles
5 Sure-fire Ways to Increase Response Rates
All too often, we hear the same dilemma: we need more revenue, but our mail schedule is already jam-packed – there’s no room, or budget, for an additional mailing. What’s...