Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Ever since our founding in 1992 as Lautman & Company, the ampersand (&) has been a key element of our brand. And now, after more than 30... Read more »
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New & Noteworthy
Industry Articles
Charitable Giving: How to evaluate and support good causes
With the holiday season upon us, small businesses will once again find their mailboxes overflowing with charitable appeals. A recent report by Blackbaud, a software provider for nonprofits, found that...
Co-op Bulletin
Gift Acknowledgement Ideas For New Donors
Everyone in fundraising knows that we are quickly coming up on the season of giving. So if you are like most of the groups in our Meals on Wheels Cooperative...
Industry Articles
Member Spotlight
MEMBER SPOTLIGHT: Amy Sukol Executive Vice-President Like many people in our industry, I fell into direct response fundraising by chance. Fresh from college and armed with a degree in history and...
Lautman Thoughts
AMMC Conference Teaches This Old Dog New Tricks
Five Take-aways to Raise More Money and Get More Members 250 museum membership professionals gathered in St. Louis the week of October 20th with one goal: to give us some...
Lautman Thoughts
Too Hot to Handle … How to Turn Warm Prospects into Donors
Do you have a large pool of advocates, old friends or subscribers that you are struggling to turn into donors? Do you want to take full advantage of all the...
Co-op Bulletin
6 Tips to Make Your Database Work For You
Everyone who participates in the Meals on Wheels Direct Mail Fundraising Co-op knows that direct mail is an incredible source of new donors and immediate net revenue for their organization....
Industry Articles
The Science Of A Donor Acquisition Package
If direct mail is a science like biology, then acquisition package testing might be a more specific discipline like microbiology. No matter how you classify acquisition package testing, it is...
Lautman Thoughts
Keeping Cross-channel Communications Consistent
Today’s donors are active across multiple channels — and they’re increasingly going online and sharing on social. It’s difficult for non-profits to know how to chart a clear path for...
Company News
Lautman Maska Neill & Company Announces Promotions of Key Executives
Four Leaders Promoted to Recognize Talent and Strengthen Services to Clients Washington, D.C.-based agency Lautman Maska Neill & Company, an award-winning consulting firm specializing in direct response fundraising for non-profits,...
Lautman Thoughts
5 Tips for Better Fundraising Copy
5 Tips for Better Fundraising Copy As fundraisers, we all know how crucial the letter copy is in a direct mail package. Whether it’s a renewal to your loyal...
Industry Articles
Consider the Environment. Print this.
Yep. You read that right. I’m sure we’ve all seen those disclaimers at the end of emails that say something like. “Please consider the environment before printing this email.” Similar...
Industry Articles
“Pink Slips” Win Big At MAXI Awards
Sending “pink slips” to prospective donors as an illustration was the top creative program, capturing the Platinum Big Idea Award – Fundraising That Works prize, during the 35th annual MAXI...