Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
& Into the Future
An essential element of Lautman Maska Neill & Company? We celebrate the “&.” Each mission of every nonprofit we serve becomes an opportunity to learn more. Every talented staff member brought... Read more »
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New & Noteworthy
Lautman Speaks
Big and Small Acquisition Tests that Matter
Big and Small Acquisition Tests that Matter from the Bridge to Integrated Marketing Conference Washington, DC
Lautman Thoughts
August is Make-a-Will Month!
The goal of every direct marketing fundraising program is to produce current and long-term revenue. And the ultimate goal is to convert committed direct-response donors into planned-giving donors. As leaving...
Company News
Lautman Recognized with Five MAXI Awards
Last night we were honored with five awards for fundraising excellence by the DMAW at their annual MAXI awards event on Wednesday, July 27th. The awards this year included winners...
Industry Articles
The Development Waiting Game
Walking through one of those home stores where the reigning decorating theme is “small wooden signs for your wall,” this one might sound familiar …“Being an adult means constantly saying...
Co-op Bulletin
The Importance of Testing in Digital
Testing is a critical part of a building a successful, data-driven digital fundraising program — it can help you boost fundraising revenue and engagement. But before you jump in and...
Lautman Speaks
Testing, 123: Digital Tests that worked, and some that didn’t
Showcasing digital tests for email, lightboxes, landing pages and digital ads. This NTC22 session talks about how to develop a culture of testing at your nonprofit.
Lautman Speaks
All About Segmentation: The Good, the Bad and the Ugly
Megan Buchheit at #22NTC All about segmentation
Lautman Thoughts
Is It Time for A Fundraising Reboot?
Remaking popular television programs and movie franchises is nothing new. As we’ve seen with West Side Story, Batman, Queer Eye and almost every Disney film ever made, when something works...
Lautman Thoughts
New Year Brings Hope for the Future
As we start the new year, the news is grim. The pandemic is still disrupting life, schools are shutting down, offices are closed, supply chain issues persist and extreme weather...
Company News
Lautman Takes Home the GOLD!
It was Music Night at the 2021 DMAW MAXI Awards on Thursday, September 23. And while the event was held virtually and we couldn’t attend in person, that didn’t stop...
Lautman Speaks
DMAW Digital Week: Day Three Getting Creative with Premiums
DMAW Digital Week 2021-Day 3
