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AFP Fundraising Day in New York

June 14


Friday, June 14, 2024

3:15 – 4:15 PM

Fundraising in Times of Crisis

In the face of disaster or crisis, the difference between success and stagnation lies in the ability to pivot swiftly and effectively. The urgency demands a well-crafted plan ready to spring into action, ensuring your message reaches donors with speed and precision.

Join us for an eye-opening session featuring firsthand accounts from two powerhouse organizations, Doctors Without Borders and The Entertainment Community Fund. Discover how these trailblazers have honed their emergency response plans, revolutionizing their direct response fundraising programs. Get ready to be inspired as we unveil the strategies that have propelled them to the forefront of humanitarian aid and philanthropic impact.

You’ll learn:

  • How to develop an “Emergency Plan” outlining pre-approved strategies, processes, and key decision-makers to expedite the launch of fundraising campaigns, gaining a competitive edge.
  • How to streamline operations to minimize confusion and boost efficiency, ensuring smooth execution during crisis situations.
  • How to foster internal alignment and synchronize efforts with external agencies and vendors, establishing cohesion across all fronts.
  • How to implement effective mail and digital campaign strategies, backed by experience, along with innovative ideas for future emergency responses.


Neil Barbulescu

Digital Advertising Director
Lautman Maska Neill & Co.

Alex Agard

Manager of Membership
Entertainment Community Fund

Gemma Smart

Senior Marketing Manager, Direct Mail
Doctors Without Borders




New York, NY
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