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2024 Bridge to Integrated and Marketing Conference
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Wednesday, July 31, 2024
10:00 AM – 4:00 PM
Copywriting Clinic for Direct Response Fundraisers
Great fundraising copy is both an art and a science. In this pre-conference workshop, you’ll learn to craft, edit, and direct winning copy. We’ll cover successful on and offline copy elements, effective review and editing, and ethical guidelines. Small groups will practice real-time editing. We’ll also focus on specialized copy for renewals, planned giving, monthly giving, and capital campaigns. The second part of the day will focus on collaborating with fundraising partners, including working with copywriters and improving nonprofit-agency relationships. Gain skills to immediately boost your direct-response fundraising effectiveness.
Learning Objectives
- Understand what makes strong fundraising copy for both on and offline direct response efforts and how to review and edit copy successfully.
- Discern how to craft messages for different types of fundraising appeals including renewals, planned giving, capital campaigns, and monthly giving.
- Discover how to work effectively with copywriters, agencies, and organizations to craft winning fundraising copy together.
Speakers
Amy Sukol, CFRE
Principal
Lautman Maska Neill & Co.
Rayna Clarke
Senior Account Manager
Lautman Maska Neill & Co.
Vicki Viera
Vice President
Lautman Maska Neill & Co.
Wednesday, July 31, 2024
10:45 – 11:20 AM
The Power and the Pitfalls of a Sweepstakes
Learning Objectives
- Plan and launch their first sweepstakes, covering budgeting, legal considerations, audience selection, data tracking, and donor service.
- Build a marketing plan to reach new donors and engage non-responders using email, digital ads, and their website.
- Define a communication plan for new donors, including building and managing a responsive sweepstakes list to create a new revenue stream.
Speakers
Sean Wagman
Digital Account Manager
Lautman Maska Neill & Co.
Mo Gallo (she/her/hers)
Associate Director, Digital Engagement
National Park Foundation
Jonathon Skavroneck (he/him/his)
Strategy Director
Chong + Koster
Wednesday, July 31, 2024
1:30 – 2:05 PM
1 Digital Audit + 4 eCRM Demonstrations + 2 Years = An Amazing Migration
In this session, give a front-row seat to the before, during, and after of the Marine Corps Heritage Foundation’s eCRM (email/fundraising platform)migration. Feel the pain of their disconnected systems before migrating; admire their project management prowess as they explore, interview and onboard their new email and fundraising platform. And, most importantly, fall in love with the successes and stats in the two years on their new eCRM.
Learning Objectives
- Recognize that small/medium non-profits deserve integrate digital fundraising and email tools and that those tools are available to everyone!
- Create compelling arguments and advocate for their non-profit to explore new email and fundraising digital platforms to improve their digital programs.
- Develop a complete action plan and act as project manager for their organization’s digital platform migration.
Speakers
Lindsey Twombly
Digital Account Director
Lautman Maska Neill & Co.
Sara Hogan
Senior Development Manager
Marine Corps Heritage Foundation
Thursday, August 1, 2024
8:45 – 9:45 AM
Expect the Unexpected: How to Prepare for Emergency Response Fundraising
Fans of Big Brother know Julie Chen Moonves’ catchphrase, “expect the unexpected,” which is crucial for emergency response fundraising. When disaster strikes, getting your message to donors quickly is vital to raise money and stay ahead of others. Success hinges on preparation (response plans), communication (internal and external), and evolution (learning from each emergency). In this session, you’ll hear from Doctors Without Borders and another nonprofit about their emergency fundraising strategies, including the tactics used during the crisis and post-crisis efforts to sustain success.
Learning Objectives
- How best to prepare for emergencies before they happen, and what plans could be put in place to help jump into action as quickly as possible.
- About the tools and resources, along with ideas and techniques, that will help execute and implement an emergency response plan.
- About the strategy and creative that is most effective during an emergency response situation
Speakers
Bryan Evangelista (he/him/his)
Executive Vice President
Lautman Maska Neill & Co.
Gemma Smart
Senior Marketing Manager, Direct Mail
Doctors Without Borders/Médecins Sans Frontières (MSF)
Friday, August 2, 2024
11:30 AM – 12:30 PM
30 Ideas That WOWed Us!
Are you feeling as if you’ve seen in all? That there isn’t a new fundraising idea out there? In this fast-paced, jam-packed session you’ll hear from 3 industry veterans who lead 3 different independent fundraising agencies. To say they’ve seen hundreds of fundraising emails, direct mail packages, online ads, text messages, scripts for phone calls and on the street canvassing would be an understatement. You’ll discover 30 different fundraising campaigns that they’ve seen in the last few years that amazed and impressed. And, you’ll see how these three “friendly competitors” became life-long friends to remind you what a great thing it is to be a fundraiser. What better way to end your Bridge experience!
Learning Objectives
- Fresh, creative ideas to test in their own fundraising programs. Whether they are from a small non-profit or an international organization with hundreds of offices, they’ll find an idea they can test.
- Great ideas to test in every channel! From phone to digital, mail to canvass – if they are stuck for new ideas, this will be a great way to get energized.
- Innovative ways to reinvigorate old controls – whether they have to change something because the paper isn’t available or they’ve seen results fall off, they will see some new approaches to old standards.
Speakers
Tiffany Neill, CFRE (she/her/hers)
Partner and Owner
Lautman Maska Neill & Co.
Allison Porter
President and Owner
Avalon Consulting
Mwosi Swenson (she/her/hers)
President & CEO
Mal Warwick Donordigital