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Wednesday, March 11, 2026
2:00 – 3:00 pm ET

A-list Engagement: Building a Thriving SMS program

Tired of fighting for attention in crowded inboxes? Bread for the World was too. They needed a fresh way to connect with their supporters — one that would deepen relationships, inspire action, and drive sustained support. In this interactive workshop, you’ll go beyond the case study and roll up your sleeves. Together, we’ll walk through how Bread for the World, with Engaging Networks and Lautman, Maska, Neill & Company, built a thriving SMS program — from making the internal case, to setting up processes, growing the list, developing strategy, and measuring results. We’ll work through the entire process together, from making the internal case for SMS to setting up processes and a growth strategy. You’ll leave with practical tools and templates you can use right away!

Learning Objectives

• Why SMS is a key channel to amplify your existing communication priorities.
• How to get buy-in from key internal stakeholders to invest in this channel.
• Discover how to work effectively with copywriters, agencies, and organizations to craft winning fundraising copy together.

Speakers