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AFP Fundraising Day in New York

June 16, 2023


Friday, June 16, 2023
3:50 – 5:00 PM

60 Tests in 60 Minutes

Stumped on what to test in an upcoming campaign or simply curious about what other nonprofits are trying in their direct response programs? In this fast-paced session, we’ll pull back the curtain on simple and complicated tests, from package formats and messaging to creative and segmentation. You’ll leave with dozens of ideas that you can use to increase average gift size, boost response rates, and reduce costs for your program.

You’ll learn:

  • Dozens of testing ideas to inspire your next campaign
  • Simple messaging tweaks to increase results
  • Information on which promising tests didn’t move the needle


Rayna Clarke

Account Manager
Lautman Maska Neill & Co.

PK Drago

Account Manager
Lautman Maska Neill & Co.

Farra Trompeter

Co-Director, Worker-Owner
Big Duck


New York, NY