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List Bazaar 2023

May 11, 2023

JOIN US

Thursday, May 11, 2023
1:20 – 2:05 PM

Testing Strategies for Finding New Audiences

Speakers

MARGARET ROMIG (SHE/HER/HERS)

Account Manager
Lautman Maska Neill & Co.

MELISSA LANCASTER

Senior Account Executive
Lautman Maska Neill & Co.

In this session, gain insights into innovative testing strategies that will unearth untapped audiences for your fundraising campaigns. Margaret and Melissa will take you behind the scenes to share how they partnered with their list broker and successfully expanded Heifer International’s acquisition market.

This is a valuable session for agencies and brokers alike. You’ll learn:

  • How to find new pockets of prospects and give them the messaging they’ve been missing
  • New approaches which will help you find the right balance of data and creative for testing
  • How to develop a collaborative relationship between list brokers and agencies

“Testing Strategies for Finding New Audiences” is just 1 of 6 sessions at the 2023 edition of List Bazaar. This don’t-miss event has been going strong for 40 years and there is still nothing quite like it. Experience the power of education and networking at List Bazaar — a day that promises to enhance your business prospects and delight your list community and colleagues.

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