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Thursday, April 27, 2023
9:25 – 10:00 AM

The Pre-Production Process

Everything you need to know to kickstart the creation of your direct mail campaign, positioning it for success as it rolls through the process. We’ll begin with scheduling and finish with final art ready to send to a printer, touching on direct mail best practices and why it’s critical to involve your production partners from the start.

• The importance of communicating with all parties.
• Navigating schedules in the current production environment.
• What your Production person needs to know — and why.