Author: fabio
Lautman Thoughts
Build a Successful, Data-driven Digital Fundraising Program Through Testing!
Testing is a critical part of building a successful, data-driven digital fundraising program — it can help you boost fundraising revenue and engagement. But before you jump in and begin...
Company News
Amy Sukol Named 2022 DMFA Marketer of the Year!
Direct Marketing Fundraisers Association names Amy Sukol the Member with the Greatest Marketing Achievement This Year! All of us at Lautman are thrilled, but not surprised! Why? So many...
Lautman Thoughts
Engaging Networks Community Conference 2022
Rachel Kottler was recently at the Engaging Networks Community Conference with folks from the Human Rights Campaign (HRC) presenting a case study that showed how a broadcast text program can...
Lautman Speaks
Big and Small Acquisition Tests that Matter
Big and Small Acquisition Tests that Matter from the Bridge to Integrated Marketing Conference Washington, DC
Lautman Thoughts
August is Make-a-Will Month!
The goal of every direct marketing fundraising program is to produce current and long-term revenue. And the ultimate goal is to convert committed direct-response donors into planned-giving donors. As leaving...
Company News
Lautman Recognized with Five MAXI Awards
Last night we were honored with five awards for fundraising excellence by the DMAW at their annual MAXI awards event on Wednesday, July 27th. The awards this year included winners...
Industry Articles
The Development Waiting Game
Walking through one of those home stores where the reigning decorating theme is “small wooden signs for your wall,” this one might sound familiar …“Being an adult means constantly saying...
Co-op Bulletin
The Importance of Testing in Digital
Testing is a critical part of a building a successful, data-driven digital fundraising program — it can help you boost fundraising revenue and engagement. But before you jump in and...
Lautman Speaks
Testing, 123: Digital Tests that worked, and some that didn’t
Showcasing digital tests for email, lightboxes, landing pages and digital ads. This NTC22 session talks about how to develop a culture of testing at your nonprofit.