Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
& Into the Future
An essential element of Lautman Maska Neill & Company? We celebrate the “&.” Each mission of every nonprofit we serve becomes an opportunity to learn more. Every talented staff member brought... Read more »
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New & Noteworthy
Industry Articles
8 Years of Uncertainty is Enough
I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my...
Lautman Thoughts
Production Blog
The United States Postal Service has been piloting a program called ‘Informed Delivery’ which allows individuals to sign up for a daily email notification that shows them what to expect...
Industry Articles
Direct Mail Premiums: Pros and Cons From a Former Pro
Love them or hate them, direct mail premiums have a long track record of lifting response and, at least initially, average gift. But the degree to which they work, and...
Co-op Bulletin
Storytelling is the New Black: How the Latest Buzzword Can Help you Raise More Money
Everywhere you turn, you see articles, workshops and conference sessions on “Storytelling.” That’s because our brains are wired to respond to stories more than to mere facts. But what does...
Industry Articles
Beyond Email Copy
How to Get Your DUX in a Row You’ve spent hours perfecting the copy for your fundraising email. You have a great case for support and a clear request for...
Industry Articles
Podcast on On Direct Response Fundraising – with guest Lisa Maska
Is direct mail dead? That’s one of my questions for today’s guest, Lisa Maska. (She says no, by the way, and explains how to get the most out of a...
Company News
Lautman Recognized with Seven MAXI Awards
The DMAW MAXI Awards ceremony was held on Wednesday Night, kicking off the annual Bridge to Integrated Marketing & Fundraising Conference here in Washington, DC. Gold, Silver and Bronze awards were...
Co-op Bulletin
Tried, True, and Tested!
Here at the Meals on Wheels Co-op, preparations have begun for our annual fall acquisition campaign to acquire new donors for our partners – a critical component of any individual...
Industry Articles
Giving USA: 2015 Was America’s Most-Generous Year Ever
Charitable donations hit record for second year in a row, at estimated $373.25 billion. Donations from America’s individuals, estates, foundations and corporations reached an...
Industry Articles
Philanthropy: Make Your Mother Proud
No matter how old we get, or what status we achieve in life, we always want to make our mothers proud. Recently, we had the opportunity to meet with David...
Co-op Bulletin
How Much Can We Raise Together?
$12,805,292. That’s how much our Meals on Wheels Co-op Partners raised in 2015 through our direct response campaigns. We are extremely proud of our partnership with these senior nutrition...
Co-op Bulletin
Find Your Diamonds in the Rough
Committed donors who support your work year after year are among the most valuable assets your organization has. And we’re not just talking about those major donors whose big checks...
