DMAW Creative Day 2023: AI In Design

AI is here! Everyone is talking about it, but how do you use it? Lautman’s VP of Creative presented an introduction to AI in marketing. She covered what AI is and how it can be used to develop content and spark creativity for your next campaign and shared real examples of AI-based content (the good, the bad and the ugly), advantages, disadvantages and limitations to using AI, and what to consider if your organization plans to use AI in the future.