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2023 Bridge to Integrated and Marketing Conference
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Thursday, August 3, 2023
4:00 – 5:00 PM
Back by Popular Demand!
Hear from three industry all-stars the “30 Ideas That WOWed Us”!
Are you feeling as if you’ve seen in all? That there isn’t a new fundraising idea out there? In this fast-paced, jam-packed session you’ll hear from 3 industry veterans who lead 3 different independent fundraising agencies. To say they’ve seen hundreds of fundraising emails, direct mail packages, online ads, text messages, scripts for phone calls and on the street canvassing would be an understatement. You’ll discover 30 different fundraising campaigns that they’ve seen in the last few years that amazed and impressed. And, you’ll see how these three “friendly competitors” became life-long friends to remind you what a great thing it is to be a fundraiser. What better way to end your Bridge experience!
Learning Objectives
- fresh, creative ideas to test in their own fundraising programs. Whether they are from a small non-profit or an international organization with hundreds of offices, they’ll find an idea they can test.
- great ideas to test in every channel! From phone to digital, mail to canvass – if they are stuck for new ideas, this will be a great way to get energized.
- innovative ways to reinvigorate old controls – whether they have to change something because the paper isn’t available or they’ve seen results fall off, they will see some new approaches to old standards.
Speakers
Tiffany Neill, CFRE (she/her/hers)
Partner and Owner
Lautman Maska Neill & Co.
Allison Porter
Co-Founder & President
Avalon Consulting
Mwosi Swenson (she/her/hers)
President & CEO
Mal Warwick Donordigital
Friday, August 4, 2023
9:05 – 10:05 AM
Boost Your Fundraising Program with Texting
As the number of people using cell phones continues to skyrocket, texting has emerged as a critical platform for direct communication. Join us for a session with the Human Rights Campaign and Reading Is Fundamental, one who has been leveraging the immense power of texting for over a decade to connect with supporters and drive tangible results, and one who started a vibrant texting program from scratch. This presentation will equip nonprofits of all sizes with the tools and inspiration needed to harness the potential of this rapidly expanding channel, driving meaningful change and raising money for organizations. Don’t miss this opportunity to unlock the full potential of text messaging for your cause!
Speakers
Jean Qiao (she/her/hers)
Digital Account Manager
Lautman Maska Neill & Co.
James Servino
Director, Digital Fundraising and Mobilization
Human Rights Campaign
Laura Rahman
Senior Director of Annual Giving
Reading Is Fundamental