2024 Multi-Channel Mini-Con
October 23 - October 24
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Wednesday, October 23, 2024
2:50 – 3:35 PM
BoysTown and Fundraise Up Case Study: Harnessing New Technologies and Platforms for Digital Fundraising
In this session, we’ll explore the latest advancements in digital fundraising and how emerging technologies can transform online giving. We’ll present a case study featuring Boys Town, detailing their journey to revitalize their online giving experience. Confronted with outdated technology, Boys Town upgraded its platform to better meet donor needs, significantly boosting conversion rates, driving significant increase in donation volume and recurring donors. We’ll also discuss how the new platform was chosen for its ease of implementation and innovation, demonstrating how even non-technical staff can manage and enhance the donor experience effortlessly. Join us to discover how these advancements can revolutionize your fundraising efforts.
Speakers:
Jasonea Shockey
Director of Digital Marketing
BoysTown
Ajay Chidrawar
Chief Customer Officer
Fundraise Up
Moderator:
Jean Qiao
Digital Account Manager
Lautman Maska Neill & Company
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Thursday, October 24, 2024
9:05 – 9:50 AM
Giving Tuesday & RKD Group Giving Pulse Field Guide
Speakers:
Samir Khan
Director of Research
Giving Tuesday
Jenn Thompson
Senior Vice President, Digital Strategy
RKD Group
Moderator:
Megan Buchheit
Senior Digital Account Manager
Lautman Maska Neill & Company
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Thursday, October 24, 2024
10:40 – 10:50 AM
The Unique Strengths of DRTV and Connected Television for Nonprofits
In this session you’ll see how the proliferation of so many unique channels have driven TV entry level costs down and driven audience selection options up. You’ll learn how you can reach over 1,000,000 highly targeted households with a full two-minute compelling story for under $15,000. Compare that to the cost of a million-piece mail package. Attendees will see how effective DRTV creative closely parallels direct mail in structure and strategy. Many newcomers to TV find it to be a storyteller’s ultimate playground, letting them tell their organization’s story far more persuasively using pictures that move, words that are spoken, embellished with music that creates a conducive mood.
Speakers:
Ron Guberman
President
Media Reactions, Inc.
Moderator:
Megan Buchheit
Senior Digital Account Manager
Lautman Maska Neill & Company