Author: Robin
Lautman Speaks
As Easy as 123: How to Launch an SMS Program with Engaging Networks
You’ve likely heard about the value of incorporating SMS into your fundraising and advocacy programs, but the options might seem overwhelming, and it can be difficult to know where...
Lautman Speaks
Moving Forward in an Uncertain Environment
It seems like every day, the nonprofit landscape is changing, constantly impacted by the economy and administration. Our very own Bryan Evangelista partnered with Lizzie Russell, from Streetlight Digital,...
Company News
Key Bridge Conference Insights
As we reflect on everything we learned at this year’s Bridge Conference, there is one thing that stands out: We are part of a powerful community of fundraisers and marketers...
Lautman Speaks
30 Minutes of “WOW” 2025 Edition
The “independents,” Tiffany Neill, Allison Porter and Mwosi Swenson have each been in this business for more than 25 years, and their friendship goes back almost that far. Needless...
Lautman Speaks
Ready When It Counts: Optimizing your Fundraising Program to Maximize Big Moments
Check out this powerful case study about being ready in critical moments presented by Angela Nothdurft along with Madeleine Durante from the ACLU and learn how the ACLU prepared for...
Lautman Speaks
Email Deliverability: How to Avoid Landing in the Junk Folder … and Rebuild If You Do!
Follow Reading Is Fundamental through their email deliverability woes in this 2025 Bridge Conference presentation by Lindsey Twombly and Laura Rahman of Reading Is Fundamental.
Lautman Speaks
Grow Your Gains—The Keys to Retaining the Typical 1-and-done Donor
This is an embedded Microsoft Office presentation, powered by Office. In this 2025 Bridge Presentation, Sean Wagman and Lori Held, Senior Director, Annual Fund at the National Park Foundation show...
Lautman Speaks
Troubleshooting a Crisis in Direct Mail Production
Save yourself some angst in the future and learn from these experts!
Lautman Thoughts
On Being Less Bland: An Essay on How to Avoid “Beige-ing”
Recently, Pantone released their 2025 color of the year, Mocha Mousse, that can only be described (by this designer) as the visual equivalent of a sad trombone. (It is noteworthy...
Industry Articles
Saving Cost, Saving Time: Simple Strategies to Streamline Your Direct Mail Program
If there’s one certainty in direct mail fundraising, it’s that costs will rise — from postal increases to the price of paper and more! As stewards of the funds that...