Author: Robin
Lautman Thoughts
On Being Less Bland: An Essay on How to Avoid “Beige-ing”
Recently, Pantone released their 2025 color of the year, Mocha Mousse, that can only be described (by this designer) as the visual equivalent of a sad trombone. (It is noteworthy...
Industry Articles
Saving Cost, Saving Time: Simple Strategies to Streamline Your Direct Mail Program
If there’s one certainty in direct mail fundraising, it’s that costs will rise — from postal increases to the price of paper and more! As stewards of the funds that...
Company News
Lautman Takes Home the Gold! (And Silver…and Bronze…)
Lautman Maska Neill & Company, on behalf of Heifer International, the National Park Foundation, The Human Rights Campaign, Doctors Without Borders, JDC and the ACLU, was honored at the...
Lautman Speaks
CRM Migration Case Study
This session gives you a front-row seat to the before, during, and after of the Marine Corps Heritage Foundation’s eCRM (email/fundraising platform)migration. Feel the pain of their disconnected systems before...
Lautman Speaks
Emergency Fundraising
If you’re a fan of the show Big Brother, you’ll know about the catchphrase, “expect the unexpected” — which is exactly what’s needed to be successful with emergency response fundraising....
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30...
Industry Articles
DMAW Advents: Data-driven Decision-making is Paramount
At the risk of stating the obvious, this past year has taught us the supreme importance of clean data. It was always going to be difficult to maintain the giving...
Industry Articles
DMAW Advents: Meet the MAXI Commitee
Direct mail jokes don’t need much setup: It’s all in the delivery! And deliver is what we do as an industry — not just with direct mail, but across all...
Company News
Lautman Maska Neill & Company Expands Corporate Leadership with Key Appointments
Lautman Maska Neill & Company announces the promotion of three impactful leaders to Lautman’s Executive Team to support future growth: Bryan Evangelista and Lesley Hostetter were promoted to Executive Vice...
Lautman Speaks
30 Minutes of “WOW” 2023 Edition
The “independents” were back at the Bridge to Integrated Marketing and Fundraising Conference. Check out the campaigns that “wowed” Tiffany Neill, Allison Porter and Mwosi Swenson!