Momentum that Lasts: Turning Moments of High Engagement into Long-Term Support

Momentum that Lasts explores how organizations can prepare for moments of heightened public interest, respond quickly across channels, and turn a surge in engagement into lasting donor relationships. Lautman’s own PK Drago, Senior Account Manager, joins Madeleine Durante, Associate Director of Donor Acquisition & Reinstatement at the American Civil Liberties Union (ACLU), and Meghan M. Lee, Associate Director of Impact Giving at the ACLU, to share real-world lessons from surge-moment fundraising.

Together, they’ll explore practical strategies for cross-channel readiness, rapid response coordination, and donor retention, helping organizations capture momentum when it matters and keep supporters engaged long after the moment has passed.