3.2.1. LAUNCH a Sustainer Acquisition Program

Ready to launch a new way of growing your sustainer program?

Angela Nothdurft, one of Lautman’s Account Directors, and Rhonda Moore, VP of Direct Response & Integrated Marketing at Americares, take you behind the scenes of Americares’ journey to launch a face-to-face sustainer acquisition program.

From securing the investment for an initial test to measuring results and scaling the program, this case study offers practical lessons for organizations looking to diversify acquisition, gain leadership support, and build long-term sustainer growth.