Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Takes Home Three Maxi Awards
Lautman Maska Neill & Company is proud to celebrate another incredible year at the 2025 Direct Marketing Association of Washington’s “Marketing Award for eXcellence and Innovation” (MAXI) Awards in... Read more »
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New & Noteworthy
Co-op Bulletin
The Importance of Testing in Digital
Testing is a critical part of a building a successful, data-driven digital fundraising program — it can help you boost fundraising revenue and engagement. But before you jump in and...
Co-op Bulletin
Demystifying Digital Fundraising Part 3 of 3 – Social Media
Did you know… In 2020, online revenue grew by 32% in Hunger and Poverty groups by 173% ? Our Digital Department worked on 300 digital campaigns for our clients last...
Co-op Bulletin
Demystifying Digital Fundraising Part 2 of 3 – Email
Do you need help with digital fundraising but are not sure where to start? Or do you have a few systems in place, but could use some new ideas? Let...
Co-op Bulletin
Demystifying Digital Fundraising Part 1 of 3
Do you need help with digital fundraising but are not sure where to start? Or do you have a few systems in place, but could use new ideas? Let the...
Co-op Bulletin
Our Take on Fundraising in an Election Year
Wondering about the impact of the election and the USPS this fall? If so, you’re not alone! It’s a big topic here at Lautman. After all, the majority of our...
Co-op Bulletin
Communication Is Key to Donor Retention, So Keep the Conversation Going
Donor retention is key to a successful fundraising program. Imagine how much more money you would raise if you had more donors renewing their gifts each year! Loyal donors...
Co-op Bulletin
Follow These Strategies for Your Strongest Year-End Yet
Fall just arrived, but year-end is on its way! As more donors choose to give online, it is important that your website, mobile and email strategies are in tip-top...
Co-op Bulletin
Finding the Right Partner Matters
Friends, If you’re considering investing in donor acquisition or participating in a professional direct marketing program, it’s important to make sure you are finding the right partner. Here are some...
Co-op Bulletin
This Summer, Temperatures Aren’t the Only Thing Rising
Paper costs increased dramatically in 2018. And, based on early indications for 2019, this trend will continue. We are expecting up to three more increases in uncoated paper costs this...
Co-op Bulletin
State of the (Fundraising) Union
We are just now getting enough distance from 2018 to start analyzing overall giving trends in what turned out to be, shall we say, an interesting year for nonprofit fundraising....
Co-op Bulletin
An Important “Message” about March for Meals
Since 2002, Meals on Wheels programs have come together to shine a spotlight on seniors in need with March for Meals events in communities across the country during the month...
Co-op Bulletin
Is It Time to Invest?
Investing (Resources) Wisely If your organization is like many, your development department is over-worked. You probably don’t have the resources you need to do everything you want to do, and...