Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Lautman Thoughts
4 Things You Should Know About 2017 Giving
There were major shifts in charitable giving in 2017 — it truly was a year like no other! Carol Rhine, Principal Fundraising Analyst at Target Analytics, recently dove deep into...
Co-op Bulletin
7 Steps to Demystifying Digital Fundraising
You keep hearing other nonprofits talk about how much money they’re raising online, but it all seems so complicated. When it comes to digital fundraising, the possibilities seem endless, so...
Industry Articles
5 Sure-fire Ways to Increase Response Rates
All too often, we hear the same dilemma: we need more revenue, but our mail schedule is already jam-packed – there’s no room, or budget, for an additional mailing. What’s...
Co-op Bulletin
Navigating the Unknown Impact of New Tax Laws
When the Tax Cuts and Jobs Act of 2017 was signed into law last December, fundraisers like us had one main question: Will the changes in the tax law...
Lautman Thoughts
Navigating the Unknown Impact of New Tax Laws
When the Tax Cuts and Jobs Act of 2017 was signed into law last December, fundraisers like us had one main question: Will the changes in the tax law impact...
Co-op Bulletin
6 Simple Ways to Promote Planned Giving Today
Planned gifts can involve sophisticated financial instruments. But, the most common way that donors make a planned gift is through a simple bequest or will. More than likely, you...
Co-op Bulletin
3 Tips for Turning Warm Prospects into Donors
What do your volunteers, event participants, newsletter subscribers, Facebook “likers” and lapsed donors all have in common? They are all also known as warm prospects and prime candidates to...
Co-op Bulletin
Harvesting Good Donor Relations
Donor cultivation is an essential part of any effective fundraising program. We know that Meals on Wheels donors support, on average, 19 nonprofit organizations! With such generous philanthropic behavior, you...
Co-op Bulletin
Keys to Year-End Digital Fundraising Success
It may not seem like it, but year-end is quickly approaching! With more and more donors choosing to give online as 12/31 approaches, it is critical that your website and...
Industry Articles
Red, Blue or Indifferent: The Election Changed Fundraising
November 8, 2016 marked a turning point in fundraising in the United States. The unanticipated outcome of the presidential election resulted in a surge in donors. Many organizations...
Lautman Thoughts
Case Study: Using SMS to Get Donations at Year-End
Mobile giving (SMS) continues to be on the rise worldwide – but few U.S. organizations have been able to leverage it to its full potential. The Human Rights Campaign was...
Company News
Lautman Recognized with Eight MAXI Awards
The DMAW MAXI Awards ceremony was held on Wednesday, August 2nd, kicking off the annual Bridge to Integrated Marketing & Fundraising Conference here in Washington, DC. Gold, Silver and...