Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Company News
Key Bridge Conference Insights
As we reflect on everything we learned at this year’s Bridge Conference, there is one thing that stands out: We are part of a powerful community of fundraisers and marketers...
Lautman Speaks
30 Minutes of “WOW” 2025 Edition
The “independents,” Tiffany Neill, Allison Porter and Mwosi Swenson have each been in this business for more than 25 years, and their friendship goes back almost that far. Needless...
Lautman Speaks
Ready When It Counts: Optimizing your Fundraising Program to Maximize Big Moments
Check out this powerful case study about being ready in critical moments presented by Angela Nothdurft along with Madeleine Durante from the ACLU and learn how the ACLU prepared for...
Lautman Speaks
Email Deliverability: How to Avoid Landing in the Junk Folder … and Rebuild If You Do!
Follow Reading Is Fundamental through their email deliverability woes in this 2025 Bridge Conference presentation by Lindsey Twombly and Laura Rahman of Reading Is Fundamental.
Lautman Speaks
Grow Your Gains—The Keys to Retaining the Typical 1-and-done Donor
This is an embedded Microsoft Office presentation, powered by Office. In this 2025 Bridge Presentation, Sean Wagman and Lori Held, Senior Director, Annual Fund at the National Park Foundation show...
Lautman Speaks
Troubleshooting a Crisis in Direct Mail Production
Save yourself some angst in the future and learn from these experts!
Lautman Thoughts
On Being Less Bland: An Essay on How to Avoid “Beige-ing”
Recently, Pantone released their 2025 color of the year, Mocha Mousse, that can only be described (by this designer) as the visual equivalent of a sad trombone. (It is noteworthy...
Industry Articles
Saving Cost, Saving Time: Simple Strategies to Streamline Your Direct Mail Program
If there’s one certainty in direct mail fundraising, it’s that costs will rise — from postal increases to the price of paper and more! As stewards of the funds that...
Company News
Lautman Takes Home the Gold! (And Silver…and Bronze…)
Lautman Maska Neill & Company, on behalf of Heifer International, the National Park Foundation, The Human Rights Campaign, Doctors Without Borders, JDC and the ACLU, was honored at the...
Lautman Speaks
Emergency Fundraising
If you’re a fan of the show Big Brother, you’ll know about the catchphrase, “expect the unexpected” — which is exactly what’s needed to be successful with emergency response fundraising....
Lautman Speaks
A CRM Migration Case Study
This is an embedded Microsoft Office presentation, powered by Office. This session gives you a front-row seat to the before, during, and after of the Marine Corps Heritage Foundation’s eCRM...
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30...