Industry Articles
Industry Articles
Red, Blue or Indifferent: The Election Changed Fundraising
November 8, 2016 marked a turning point in fundraising in the United States. The unanticipated outcome of the presidential election resulted in a surge in donors. Many organizations...
Industry Articles
It’s July: Do You Know Where Your 2018 Direct Response Budget Is?
It may sound like the opening line of a joke, but now is the time to start planning your budget for 2018 if you want to be armed with the...
Industry Articles
7 Ideas For Multi-Channel Break-Throughs
You know your donors go online, use social media and read and respond to email. And, you know that your fundraising program (which might have been just direct mail until...
Industry Articles
8 Years of Uncertainty is Enough
I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my...
Industry Articles
Direct Mail Premiums: Pros and Cons From a Former Pro
Love them or hate them, direct mail premiums have a long track record of lifting response and, at least initially, average gift. But the degree to which they work, and...
Industry Articles
Beyond Email Copy
How to Get Your DUX in a Row You’ve spent hours perfecting the copy for your fundraising email. You have a great case for support and a clear request for...
Industry Articles
Podcast on On Direct Response Fundraising – with guest Lisa Maska
Is direct mail dead? That’s one of my questions for today’s guest, Lisa Maska. (She says no, by the way, and explains how to get the most out of a...
Industry Articles
Giving USA: 2015 Was America’s Most-Generous Year Ever
Charitable donations hit record for second year in a row, at estimated $373.25 billion. Donations from America’s individuals, estates, foundations and corporations reached an...
Industry Articles
Philanthropy: Make Your Mother Proud
No matter how old we get, or what status we achieve in life, we always want to make our mothers proud. Recently, we had the opportunity to meet with David...
Industry Articles
Fundriaisng Day in New York City
Key Concepts from Three Outstanding Educational Programs at Fundriaisng Day in New York City on June 12, 2015 Within the heart of every fundraiser lies a realist, an idealist, and...