Lautman Thoughts

Lautman Thoughts

1,500,050 Charities Making a Difference — A Statistic Donors Need To See

"We need to talk more openly about how we self-regulate and periodically throw away the rotten apples."
Lautman Thoughts

The USPS Proposed Rate Hike — What Does It All Mean?

The latest news on the proposed postal rate increase
Lautman Thoughts

Investing in Acquisition: How to Get Your Board on Board

There are many challenges when trying to build a base of support using direct response acquisition ... But perhaps the biggest challenge is getting Board approval.
Lautman Thoughts

Redefining Charity Efficiency

In our tirades against the "charity watchdog" organizations, who use fundraising ratios as an arbitrary (and misleading) measure of the efficiency of a non-profit organization, we have missed an opportunity
Lautman Thoughts

How Do You Measure Success in Acquisition?

Your fundraising acquisition campaign is out the door. Gifts are coming in and you are excited and ready to analyze the results of the campaign. But with so many statistical