Lautman Speaks
Lautman Speaks
30 Minutes of “WOW” 2023 Edition
The “independents” were back at the Bridge to Integrated Marketing and Fundraising Conference. Check out the campaigns that “wowed” Tiffany Neill, Allison Porter and Mwosi Swenson!
Lautman Speaks
60 Ideas in 60 Minutes
PK Drago and Rayna Clarke at AFP Fundraising Day in New York.
Lautman Speaks
Planned Giving: Beginning to End
Marie Kosanovich covers Planned Giving Marketing for nonprofits in this one-day session with Bonterra.
Lautman Speaks
Big and Small Acquisition Tests that Matter
Big and Small Acquisition Tests that Matter from the Bridge to Integrated Marketing Conference Washington, DC
Lautman Speaks
Testing, 123: Digital Tests that worked, and some that didn’t
Showcasing digital tests for email, lightboxes, landing pages and digital ads. This NTC22 session talks about how to develop a culture of testing at your nonprofit.
Lautman Speaks
All About Segmentation: The Good, the Bad and the Ugly
Megan Buchheit at #22NTC All about segmentation
Lautman Speaks
DMAW Digital Week: Day Three Getting Creative with Premiums
DMAW Digital Week 2021-Day 3
Lautman Speaks
How to Retain your COVID Emergency Donors
I don’t have to tell you that the current COVID-19 pandemic is no typical emergency. The word “unprecedented” has been so overused, but it accurately describes what we’ve all been...