Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
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New & Noteworthy
Co-op Bulletin
7 Tips for Integrated Marketing
You know your donors go online, use social media, and read and respond to email. And you know that your fundraising program (which may have been just “direct mail” until...
Industry Articles
It’s July: Do You Know Where Your 2018 Direct Response Budget Is?
It may sound like the opening line of a joke, but now is the time to start planning your budget for 2018 if you want to be armed with the...
Industry Articles
7 Ideas For Multi-Channel Break-Throughs
You know your donors go online, use social media and read and respond to email. And, you know that your fundraising program (which might have been just direct mail until...
Company News
2017 Package of the Year Awards Announced
Lautman is proud to announce that two of our partners, The Actors Fund and the Human Rights Campaign, have won honors at the Direct Marketing Fundraisers Association’s 2017 Package of...
Lautman Thoughts
#17NTC 17 Tips for YOU!
Lautman recently attended the 2017 Nonprofit Technology Conference, which was held right here in DC! We enjoyed connecting with so many great folks in the industry – but most importantly,...
Lautman Thoughts
What (and Who) We Should Be Asking About State Laws
Originally published in AdVents, a DMAW publication As direct marketing fundraisers, we generally have three big questions when it comes to state registration laws: 1. Are our contracts complete? 2....
Co-op Bulletin
Donors Need Love, Too
It’s nearly Valentine’s Day — so what better time to think about showing your donors some love? Ideally, you are thinking about your donors every day of the year. After all,...
Lautman Thoughts
2016 Digital Year-End: An Inbox Audit
As 2016 came to an end, inboxes were filled to the brim with fundraising emails. Here’s a quick overview of this year’s trends and what stood out in digital fundraising....
Company News
Lautman Named “2016 Partner of the Year” by the DMAW at the Annual Best of Direct Awards
The “Partner of the Year” award is presented each year to a service provider or vendor that has distinguished itself through its unwavering service and commitment to advancing the Direct...
Company News
Greg Albright Recieves Kay Lautman Mentorship Award at The Best of Direct 2016
Lautman is pleased to sponsor the Direct Marketing Association of Washington and DMAW Educational Foundation‘s Mentorship Award in honor of our founder, Kay Lautman — a woman who recognized the...
Industry Articles
8 Years of Uncertainty is Enough
I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my...
Lautman Thoughts
Production Blog
The United States Postal Service has been piloting a program called ‘Informed Delivery’ which allows individuals to sign up for a daily email notification that shows them what to expect...