Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Takes Home Three Maxi Awards
Lautman Maska Neill & Company is proud to celebrate another incredible year at the 2025 Direct Marketing Association of Washington’s “Marketing Award for eXcellence and Innovation” (MAXI) Awards in... Read more »
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New & Noteworthy
Lautman Speaks
Emergency Fundraising
If you’re a fan of the show Big Brother, you’ll know about the catchphrase, “expect the unexpected” — which is exactly what’s needed to be successful with emergency response fundraising....
Lautman Speaks
A CRM Migration Case Study
This is an embedded Microsoft Office presentation, powered by Office. This session gives you a front-row seat to the before, during, and after of the Marine Corps Heritage Foundation’s eCRM...
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30...
Industry Articles
DMAW Advents: Data-driven Decision-making is Paramount
At the risk of stating the obvious, this past year has taught us the supreme importance of clean data. It was always going to be difficult to maintain the giving...
Industry Articles
DMAW Advents: Meet the MAXI Commitee
Direct mail jokes don’t need much setup: It’s all in the delivery! And deliver is what we do as an industry — not just with direct mail, but across all...
Company News
Lautman Maska Neill & Company Expands Corporate Leadership with Key Appointments
Lautman Maska Neill & Company announces the promotion of three impactful leaders to Lautman’s Executive Team to support future growth: Bryan Evangelista and Lesley Hostetter were promoted to Executive Vice...
Lautman Speaks
30 Minutes of “WOW” 2023 Edition
The “independents” were back at the Bridge to Integrated Marketing and Fundraising Conference. Check out the campaigns that “wowed” Tiffany Neill, Allison Porter and Mwosi Swenson!
Lautman Speaks
60 Ideas in 60 Minutes
PK Drago and Rayna Clarke at AFP Fundraising Day in New York.
Company News
Our Take on the 2023 M+R Benchmarks Report
Every year, fundraisers throughout the industry wait for the release of the M+R Benchmarks. This report provides one of the few public facing benchmarks for digital fundraising, giving our clients...
Company News
#NTC23 Recap — What a Blast!
It felt like a breath of fresh air. After three long years of virtual conferences during the pandemic, NTC23 was back in-person and the big atmosphere matched Denver’s big altitude. ...