Big Ideas
Thought leaders. Creative strategists. Direct marketing gurus. We’re all of the above. And when it comes to direct response fundraising in the nonprofit world, we’ve got big ideas. We’ll help you stay informed about the latest happenings in the industry and in our Company and we’ll showcase recent innovations in direct response fundraising both on and offline. Check back here often for fresh content on multichannel integration, year-end fundraising, donor cultivation, sustainer giving, planned giving and much more!
Company News
Lautman Maska Neill & Company Announces a Rebrand
Washington, D.C. — Since our founding in 1992, the ampersand (&) has been a key element of the Lautman Maska Neill & Company brand. And now, after more than 30... Read more »
Read More
New & Noteworthy
Co-op Bulletin
Is It Time to Invest?
Investing (Resources) Wisely If your organization is like many, your development department is over-worked. You probably don’t have the resources you need to do everything you want to do, and...
Co-op Bulletin
Four Things to Do If You Have Four Minutes to Spare
The clock is ticking on year-end giving! And, if you are like most fundraisers, you probably have more money to raise before 2018 ends. The good news is that it’s...
Co-op Bulletin
Are You Ignoring Your Mid-Level Donors?
Mid-level donors can be the “middle child” in the fundraising family. Oftentimes, you know who your major donors are — you’re busy cultivating them and making asks. And you’re mailing...
Co-op Bulletin
7 Steps to Demystifying Digital Fundraising
You keep hearing other nonprofits talk about how much money they’re raising online, but it all seems so complicated. When it comes to digital fundraising, the possibilities seem endless, so...
Co-op Bulletin
Navigating the Unknown Impact of New Tax Laws
When the Tax Cuts and Jobs Act of 2017 was signed into law last December, fundraisers like us had one main question: Will the changes in the tax law...
Co-op Bulletin
6 Simple Ways to Promote Planned Giving Today
Planned gifts can involve sophisticated financial instruments. But, the most common way that donors make a planned gift is through a simple bequest or will. More than likely, you...
Co-op Bulletin
3 Tips for Turning Warm Prospects into Donors
What do your volunteers, event participants, newsletter subscribers, Facebook “likers” and lapsed donors all have in common? They are all also known as warm prospects and prime candidates to...
Co-op Bulletin
Harvesting Good Donor Relations
Donor cultivation is an essential part of any effective fundraising program. We know that Meals on Wheels donors support, on average, 19 nonprofit organizations! With such generous philanthropic behavior, you...
Co-op Bulletin
Keys to Year-End Digital Fundraising Success
It may not seem like it, but year-end is quickly approaching! With more and more donors choosing to give online as 12/31 approaches, it is critical that your website and...
Co-op Bulletin
7 Tips for Integrated Marketing
You know your donors go online, use social media, and read and respond to email. And you know that your fundraising program (which may have been just “direct mail” until...
Co-op Bulletin
Donors Need Love, Too
It’s nearly Valentine’s Day — so what better time to think about showing your donors some love? Ideally, you are thinking about your donors every day of the year. After all,...
Co-op Bulletin
Storytelling is the New Black: How the Latest Buzzword Can Help you Raise More Money
Everywhere you turn, you see articles, workshops and conference sessions on “Storytelling.” That’s because our brains are wired to respond to stories more than to mere facts. But what does...